Marketing Manager

General Summary:

Responsible for creating and implementing Hoffman Beverage’s strategic marketing plan. This position will play a critical role in aligning Hoffman’s creative direction with its strategic goals.

 

Qualifications/Basic Job Requirements:

Education/Certification:

  • Bachelor’s degree in Business or Marketing preferred

  • Valid VA Driver License, driving record must meet Hoffman Beverage standards

  • Knowledge/Skills:

  • Must be proficient with MS Office, Power Point, and Excel.

  • Excellent oral and written communication skills needed.

  • Must be a creative thinker and problem solver.

  • Strong time management and organizational abilities are required.

  • Understanding of both traditional and emerging marketing channels is required.

  • Experienced with digital and social media purchasing and implementation preferred.

  • Needs to have experience with managing event and venue sponsorships and properties.

  • The position requires excellent budget management skills.

 

Experience:

  • 3 years or more experience as a marketing manager preferred.

 

Duties and Responsibilities:

  • Plan, purchase, procure, and monitor the local campaign strategy for America’s biggest and best beer and beverage brands.

  • Create and implement an impactful and multi-dimensional yearly marketing plan that supports the company’s brands and that drives sales throughout all trade channels.

  • Evaluate promotional spending by creating customized reporting that captures the performance of brands versus their promotional cost with goal of delivering high ROI on all marketing spends.

  • Create and manage the company marketing budget and track all spending requirements.

  • Create and distribute company’s brand marketing newsletter.

  • Manage the delivery of press releases, advertisements, and other marketing materials.

  • Manage the company website and social media sites and update daily with impactful and high-quality content.

  • Order and maintain all company POS and POCM materials.

  • Manage company special event business, sponsorship properties, and venues.

  • Graphic Arts Manager and Department reports to this position and is part of the Marketing Department.

  • Perform all assigned administrative duties.

 

Equal Opportunity Employer:

Hoffman Beverage Company is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Hoffman Beverage Company is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity