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Join Our Team

Accepting Applications For:

Sales Representative Team Leader


General Summary:

Maximizes opportunities to leverage relationships with internal and external business partners to better support our customers and the team. Collaborates to meet the needs of the business that ensures consistent and profitable growth for Hoffman Beverage.

Qualifications/Basic Job Requirements:


  • High School Diploma or GED

  • Valid VA driver’s license

  • Motor Vehicle Report must meet company standards


  • Understanding of the industry as well as thorough knowledge of all HBC package and merchandising

  • Prioritizes training and development of team

  • Excellent written and verbal communication skills

  • Be resilient, adaptable as well as a driver of change

  • Basic computer knowledge including Microsoft Office


  • Previous route sales and management experience preferred, but not required

  • Experience in creating solutions to minimize or eliminate problems

  • Previous route sale and/or management experience

  • Experience in the beer or beverage industry preferred


  • Understands and adheres to organizational and department policy and procedures

  • Conducts himself/herself in a professional manner at all times per the Company Values, Tap-In

  • Resolves conflicts respectfully and s timely manner, ask for assistance from appropriate supervisor/HR as needed

  • Maintains job-related confidentiality

  • Participates actively in department team and all-staff meetings

  • Communicates respectfully at all times

  • Ability to communicate effectively verbally and in writing

  • Operates with a sense of teamwork

Duties and Responsibilities:

  • Directly manage a team of Sales Representatives within an assigned territory.

  • Work with assigned Director/Area Sales Manager to help create, assign, cascade, and execute against sales goals and objectives.

  • Work closely with assigned Sales Representatives to maximize sales, distribution, and revenue of all HBC products in assigned territory.

  • Oversee proper rotation, merchandising, and overall appearance of your team’s account base.

  • Directly responsible for the overall performance of the team.

  • Communicate store level issues to the appropriate HBC personnel, and follow-up to ensure issues are resolved.

  • Monitor pricing at store level and communicate issues to the appropriate HBC personnel.

  • Always carry an adequate supply of all thematic and generic POS.

  • Be familiar and well versed with code date policies of all suppliers.

  • Responsible for all account maintenance forms (i.e., closings, openings, change of contact, etc.). Report all changes to Sales Execution Coordinator.

  • Attendance at sales and management meetings is mandatory.

  • During the absence of an assigned Salesperson, The Team Leader is responsible to ensure route is adequately maintained.

Safety Ownership

  • Take reasonable care of yourself by not taking risks or putting yourself in danger.

  • Take care of others by not causing distractions and ensure your behavior does not impair the ability to perform duties safely as well as efficiently for others.

  • Responsible for following instructions and established safety policies. Use the safety measures provided.

  • Do not interfere or misuse work equipment. Should only use equipment if trained and authorized.

  • Promotes safety through re-enforcement of current safety, additional programs, safety meetings, proper footwear and clothing and discussions of workers’ compensation costs.

Physical Requirements:

This position requires exposure to inside and outside conditions, extreme cold and hot temperatures, with the following physical demands: bending, climbing, stooping, kneeling, reaching, standing, sitting, walking, pushing, pulling, talking, hearing, carrying, and lifting/moving up to 90 pounds.

Inability to meet one or more of these physical or mental requirements will not automatically disqualify a candidate or employee from the position. Upon request for a reasonable accommodation, the Company may be able to adjust or excuse one or more of the requirements, depending on requirement, the essential functions to which it relates and the proposed accommodation.

Equal Opportunity Employer:

Hoffman Beverage Company is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Hoffman Beverage Company is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Hoffman Beverage is a Drug and Alcohol Free Workplace.

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